Evaluation Question 3: What did you learn from your audience feedback?

In order to carry out our audience feedback process we uploaded our finished video to Facebook and YouTube; after doing this several people left posts below the videos commenting on their opinions of our work.

We also studied a smaller, focus group, in order to obtain a more specific set of audience feed back.
Below are some of the positive comments we received from our focus groups, via Facebook:

"Great vid guys!! Haha definitely got the Reservoir Dogs reference...
Would give it a 10/10 lol" -Tom

"Ahh thats so good! Better than the one I made for my school lol. Really liked the whole style of the video.. looked really cool, especially the split screen shots." - Sophie

Sweet! Deffo will come to you for a video when i do my next track. Loved the band shots! Looked like a real performance. - Josh

And below are some negative comments we can gain constructive criticism from.

"Nice! Would be better if you extended the shots of the band walking around?? But quality video all the same" - Luke

"Safe! Should be more band shots though... :p" - Dan

"I really liked it but I dunno, maybe better if there was more shots of the band in the gang?" - Molly


We plan on using the comments above and those yet to be posted on YouTube, to help us improve our editing and production skills for any projects we may also be involved with in the future.
We have learnt that our experimental approach to the production of our video was a good idea as the different editing styles, particularly the split screens and contrasting coloured shots, were really effective in engaging the audience.


We expected constructive criticisms but overall were pleased by the positive reception that the video received from the audiences. Admittedly, we expected comments such as:
"Nice! Would be better if you extended the shots of the band walking around?? But quality video all the same" - Luke


Purely because we were aware during the editing process that a lot of our narrative/ walking shots of the band members were quite similar and we should have branched out and experimented with location more. However, the whole experience has been a learning curve and next time we are involved with a project we can focus more on expanding our ideas.

What do you think were the stronger parts of our music video?

Tom: I really liked the narrative shots you used, I definitely noticed the films you referenced, especially the reservoir dogs style walking shots. I also liked the Once Upon a Time in the West reference you used in the digipack.

Sophie: I loved the colour scheme within the music video you made. I think the desaturated colours juxtaposed with the multi-coloured split screen shots worked extremely well, making the video have contrast and catch the eye of the viewer.

Josh: I really liked the images of the different band members being put into a split screen then coloured, it looked really cool and made the video flow well. I especially liked the band shots because it looked like an actual gig, really professional. Well done.

Luke: I enjoyed the performance shots, it looked really realistic. I especially liked the close ups of the different band members playing their instruments. I also liked the split screens of different band members.

Dan: The band shots looked awesome, especially the close ups and the split screens.

Molly: The best bit for me was the performance shots, the band had lots of energy and the quick editing and various cinematography really showed this.

What do you think were the weaker parts of our music video?

Tom: I felt as though the video was great and I can't think of many bad points. However, I feel as though the reservoir dogs style shots should have been expanded on.

Sophie: The scenes where the band are walking down the street should have perhaps been made longer and maybe had some more narrative.

Josh: I did like the band shots and thought they were really realistic. However, I feel as though you should have made the split screen shots more frequent, was a really cool effect.

Luke: When the band members were walking down the road I didn't quite understand where they were going? although it did look really epic.

Dan: There should have been more close ups of the lead singer while singing on stage, but it was a top effort.

Molly: I loved the shots of the band walking around in a gang formation. I think it would have been better if you used more of these shots.

If you could change one thing in the video, what would it be and why?

Tom: I would probably change the amount of screen time the narrative shots have as it would have set up a good video.

Sophie: The same as Tom really, it is an awesome video just the narrative shots could have been longer.

Josh: I would probably add in more effects to make the video look more futuristic.

Luke: I would also say the same as Tom, it could have been more of a narrative behind the gang scenes to make the video have a better structure, although it has a really good structure any way.

Dan: I would add in more shots of the lead singer on stage because it would have made the band shots more realistic.

Molly: I feel as though you should have perhaps used more narrative shots, it would make the video seem more cinematic. 

What I can draw from this focus group

From what I have found in my audience research I have come to the conclusion that if I were to make the video again, I would do the following....

1) Make the narrative shots longer, adding more structure
2) Showing more shots of the singer on stage, giving a more realistic feel to the live performance
3) Using more split screens within the video
4) Show the gang scenes have more narrative, adding perhaps a small story line
5) Keeping in the vertical intertextual reference from various films